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by G. Murphy Donovan (January 2014)

“No one has ever become poor by giving.” – Anne Frank

Goldie was Sam’s face; or more precisely, the public face of the small grocery store at the corner of White Plains Road and Rhinelander Avenue in the East Bronx. Sam’s was a literal mom-and-pop operation that hung by a fiscal thread after the Atlantic and Pacific Tea Company (A&P) opened a supermarket a mere two blocks away on Morris Park Avenue. Sam’s little corner shop survived longer than most small retailers for two reasons, the hero sandwich and wife Goldie.  more>>>